I turn ideas into things you can actually use.
Product thinking · AI · Engineering · Digital experiences
ResearchClient project · Live
EngineeringClient project · Ongoing / WIP
DesignClient project · Ongoing / WIP
AIInternal product · Live
ProductInternal product · Live
DeployClient project · Live
From the first messy thought to something shipped.
Selected work
Memorable Tourism
A travel experience that pairs destination storytelling with structured discovery and guided, rule-based planning.
Client projectLiveProduct Thinking · UX/UI · Development · Rule-based planning
LiteArt
An immersive architectural-lighting website where light itself becomes the interaction language.
Client projectOngoing / WIPWebsite Strategy · UX/UI · Visual Direction · Development
Studio 2Four
A motion-led creative-studio experience built around showreel, work, spatial storytelling and distinct project worlds.
Client projectOngoing / WIPDigital Direction · UX/UI · Immersive Web · Development
ScoreVedaa
An AI-powered exam-preparation and performance-intelligence product, and a redesign that makes it clear what it does.
Internal productLiveAI Product Management · Research · Product Strategy · UX Direction · Website Redesign
NeuraMach.AI
Repositioning an AI company's website around what it actually builds, led by capability rather than buzzwords.
Internal productLiveWebsite Strategy · UX/UI · Content Architecture · Redesign
I work across the whole thing.
Most projects become a chain of handoffs. I like working closer to the problem—from understanding what should exist to making it real.
- 01Understand
- 02Research
- 03Define
- 04Design
- 05Build
- 06Deploy
- 07Iterate
The goal isn’t just to ship code. It’s to ship something that makes sense.
A living archive of things I’ve thought about, designed and built.
Memorable Tourism
A travel experience that pairs destination storytelling with structured discovery and guided, rule-based planning.
LiteArt
An immersive architectural-lighting website where light itself becomes the interaction language.
Studio 2Four
A motion-led creative-studio experience built around showreel, work, spatial storytelling and distinct project worlds.
NeuraMach.AI
Repositioning an AI company's website around what it actually builds, led by capability rather than buzzwords.
ScoreVedaa
An AI-powered exam-preparation and performance-intelligence product, and a redesign that makes it clear what it does.
Internal productLiveAI Product Management · Research · Product Strategy · UX Direction · Website Redesign
Open project →SaathOS
A story-led waitlist experience for a senior-living support concept, communicating the promise before the full product is public.
Internal productLive soonProduct definition · Research · PRD · UX/content · Storytelling website
Open project →VitaMind
Turning a psychology practice into a calm, trusted and legible digital brand experience.
Client projectLiveBrand identity · Information architecture · UX · Website design/build
Open project →Foresight College of Commerce Pune
Modernizing an institutional website around clearer information, responsive UX and search visibility.
Client projectLiveClient discovery · Information architecture · UX · Web implementation · SEO/AEO
Open project →Spectrum Infotech & Securities
Modernizing a long-running technology and security business while simplifying a broad product and service catalogue.
Client projectLiveClient discovery · UX/IA · Web build · Product/service content · Brand support
Open project →ViralMint
An independent exploration of how a growth agency's web presence could become more immersive, editorial and motion-led.
Independent redesign concept. Not commissioned by or affiliated with ViralMint.
Speculative conceptCreative direction · Motion/interaction · Visual direction · Prototype
Open project →
The part before the polished screen.
I care about how a thing gets decided, not only how the final page looks. This is the messy middle: testing ideas, rewriting, prototyping, breaking things and making them work.
What I can build
AI Engineering
AI assistants, RAG/knowledge systems, intelligent workflows, recommendation/decision systems, AI product features.
Product Engineering
MVPs, web applications, internal tools, portals, dashboards, APIs, database-backed products.
Immersive Web
Premium websites, interactive brand experiences, motion-led storytelling and custom web interactions.
Product Thinking & Research
Research, product definition, IA, user flows, competitive analysis, feasibility and product direction.
Build the right intelligent system for the problem—not AI for the sake of AI.
I don’t just build what I’m given.
I help figure out what should be built,
then build it.
A product person who likes building.
I started with design, branding and digital experiences, then moved closer to the product behind the interface—why it should exist, how people would use it, and how it could actually be built.
Today I work across product, AI, design and engineering, especially on early-stage or ambiguous problems where the specification is not fully figured out yet.
Bring me the messy version.
- An idea.
- A half-written brief.
- A product problem.
- A site that no longer feels right.
- A workflow you think AI could improve.
You don’t need a perfect specification.
Have something in mind?
Tell me what you are trying to build and where you are currently stuck.