ViralMint
A speculative redesign for a brand built around growth.
Independent redesign concept. Not commissioned by or affiliated with ViralMint.
Role
- Redesign Concept
- Page Structure
- Visual Hierarchy
- Storytelling
- Interaction Direction
Context
ViralMint is a marketing and growth-focused business whose public website inspired an independent redesign exploration.
This was not a commissioned client project. I identified an opportunity to explore a different digital expression for its positioning and work.
Challenge
The design exercise asked how a growth-focused company could communicate its scale, work, personality, and capabilities through a more engaging website.
The aim was to explore an immersive experience while retaining the recognisable core of its brand.
My contribution
I worked on the redesign concept, page structure, visual hierarchy, storytelling, and interaction direction.
The proposed homepage includes an immersive hero, credentials, brand positioning, featured work, capabilities, client proof, editorial sections, and a stronger closing call to action.
Design approach
The creative direction explores movement, layered visual storytelling, bold typography, work-led sections, and purposeful transitions.
Outcome
A self-initiated concept developed as a redesign and pitch exploration.
It demonstrates how I independently identify digital opportunities and turn them into tangible design directions.
What this taught me
Personal work can demonstrate product and design judgment, provided the relationship to the original company is presented accurately.